World's Greatest Blog Post of, like, right now....

It dawned on me today how tough marketing and branding must be. Like, whether a client contracts the services of a marketing company, or a start-up is trying to do it in-house, everyone's just trying to come up with a name, a logo, feelings to associate the brand with, etc. Not to mention a whole marketing strategy to give their brand/product an authentic feeling in a marketplace of ideas where, let's be honest, there are few truly new ideas.

Nonetheless you have to sit there, look at the product, and come up with all the ways this product is better than competing products, and all the ways it will make a buyer feel fulfilled. It's hard work. Seriously, how do you convince anyone that your brand of toilet paper is better than a competitors toilet paper? Both brands have different types with different levels of softness. And the brand is the last thing most people thing about when buying TP (All I'm thinking about is what I'll want to use an hour after eating spicy Pad Ki Mao from my favorite Thai place).

So yeah, hard job...

...then the GOP calls their healthcare bill "The World's Greatest Healthcare Plan of 2017".

No one thought "Ok, here we have the world's greatest healthcare plan, and yet how do I CONVINCE people it's the world's greatest?" No, they just gave it the name the way my 5 year old nephew might describe the family cat.

No nuance, no irony. It's just pure, literal condescension. This is the Republican Party of today.